Sasha Davids is a successful entrepreneur as well as a sales management expert with over 15 years of senior sales management experience. He is the COO (Chief Operating Officer) and Co-Founder at WellnessLiving, a leading business management software built for business owners in the health and wellness industry. As the former General Director for a Midland Resources Holdings subsidiary, he increased sales from €18 million to over €42 million within three years.

He then partnered with childhood friend, Len Fridman, to co-found MetaBody Yoga and Fitness Pass. Sasha helped increase  MetaBody’s sales from 60 fitness studios in five cities to over 2,500 studios in 73 cities within a year. After their experience running MetaBody, Sasha and Len realized there was a strong need for a reliable, cost-effective, business management software and created WellnessLiving. WellnessLiving has grown into one of the top all-in-one, cloud-based solutions trusted by thousands of satisfied business owners and over 10 million users worldwide.